![]() ![]() The findings also show evidence that the translator implements several different translation techniques, such as established equivalent, variation, transposition, amplification, and modulation in order to attain a high quality of translation and to preserve the author’s ideology. ![]() The author explores a lot on the persuasive and motivational ideology. By applying a content analysis, the study finds that in general the author uses rhetorical constructions such as repetitions, metaphors, rhetorical questions, and hyperboles to represent his ideology in this book. The study aims at the application of rhetorical constructions reflecting the author’s ideology, Dale Carnegie, in ‘How to Win Friends and Influence People’ and how the translator rendered them through the selection of translation techniques into Indonesian version using Van Dijk’s CDA model to determine the quality of translation. ![]() It attempts to prompt a reaction to the message of a statement by expressing it in words that have particular connotations. Rhetorical construction may have a number of functions in a text. ![]()
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